Monday, October 26, 2009
Sunday, October 11, 2009
When I self-published my first novel, Shadows in the Mist, back in 2006, I formed my own publishing company and switched from being novel writer to being publisher and art director of a product I was bringing to the market. My novel is a supernatural thriller set during World War II. I was an unknown author at that time. So I decided the cover had to be good enough to compete with all the other novel covers out there grabbing people's attention. I also wanted bookstores and readers to take my self-published book seriously. More than anything I wanted a book I was proud to share with the world, so I invested most of my publishing money into the cover design. The investment paid off. My book not only won a gold medal in an international contest, within one year it got bought by Berkley/Penguin for a small paperback deal and also by a German publisher to be translated in German. For any writer considering self-publishing, my advice is hire the best in the business to design and illustrate the cover. Below you will see the various stages my covers went through from initial sketches to final products.
When I self-published the trade paperback version, I had the great privilege to work with two talented, award-winning artists--cover designer, Kathi Dunn, and illustrator and painter, Les Edwards. Kathi Dunn was awesome to work with as she designed the layout of the cover and offered professional guidance throughout the process. She and her associates not only know how to design an eye-catching cover, they also understand the publishing business and what makes a cover sell books. It was Kathi who recommended that I hire an illustrator to paint a cover that would bring out the story. To see more of her award-winning covers, check out Kathi Dunn's website.
Shadows in the Mist's cover was an author's dream come true. To see many samples of his book covers, check out Les Edwards' website.
Shadows in the Mist as a small paperback. They assigned the book an art director to give the cover a whole new look. Illustrator Eric Williams was hired to paint the cover. He's an award-winning artist who has an impressive body of work. Eric, along with my art director, made the cover even scarier, bringing out the horror elements of the novel. I was ecstatic to see how Eric applied his unique style to my story. He first sketched it by hand.
Eric then painted the final piece in Photoshop. I love his brush strokes and the layers of texture he applied to give the cover a mystical feeling.
After the painting was complete, Berkley's design department added the title accented with black phoenixes to reference the Nazi occult element to the story.http://www.ewillustration.com/
Thursday, October 8, 2009
An ISBN is the International Standard Book Number that electronically differentiates your book from other products selling at retail stores and online. The 13-digit number identifies the book internationally which allows your book to be sold in the global market. Look on the back of any book, and you'll see this number. It's also embedded in the bar code. The bar code, which you order separate from the ISBN, is also necessary. The ISBN is also printed inside the book on the page that lists the publisher's info and copyright.
How do you obtain and ISBN and bar code?
Each country has an agency that sells the ISBN and bar code. Authors and publishers in the U.S. can order them through R.R. Bowker. Here's the price list. http://isbn.org/standards/home/isbn/us/isbn-fees.asp
ISBN numbers are sold in blocks of 10 or more. When I originally self-published my novel SHADOWS IN THE MIST, I bought one block of 10 ISBN's for $275. That's enough to publish 10 book titles, but I only needed one, since my publishing company was only putting out one title that year. Bar codes run about $25 each. Any one who has a book can order them. In fact, once you have a block of ISBN's, you can officially call yourself a publisher.
Here is R.R. Bowker's home page: http://www.bowker.com/index.php/home
For more questions about ISBN#'s, here is the F.A.Q. link:
An author friend of mine asked: If I sell my self-published book to a publisher (like you did) does a new publisher just pick up that ISBN?
My answer: Chances are a publisher will treat their version of the book as an entirely different version with new cover and ISBN. The only real benefit of them using your existing ISBN is if they paid you for it and you got your money back. Otherwise, that book and ISBN discontinues and they launch a new version. They might even change the size of the book. Or it might change from soft cover to hard cover. Once you sell your self-pub book it typically gets a complete makeover.